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BOOK CONTENTS

MULTIPLE INCOME STREAMS FOR FAMILY ENTERTAINERS

25 Other Ways To Bring In Income, Using Your Current Skills

FILLING YOUR INCOME STREAMS

Where Do You Find Buyers?

How to Penetrate Large Companies

Why Buyers Hire You

Creating Raving Fan Relationships with Your Buyers

Turning Clients On and Off With Cold Calling

Sales and Negotiating

Fees and Negotiating

It’s A Numbers Game: Don't Give Up, Follow Up

PROMOTIONAL STRATEGIES

Ways to Keep Your Name Current

Tracking Leads

Direct Mail

Directories

Ways to Boost Income with Advertising

Passive Marketing - Ways That Work, While You’re Out Working

Internet Marketing

CULTIVATING MULTIPLE BOOKINGS, REPEATS AND REFERRALS!

How To Get More Corporate Business From Your Current Clients

How To Get Referrals

Sharing and Networking to Gain Referrals

Strategic Alliances and Partnerships

GET THE PRESS TO LOVE YOU

Where to Find Media Contacts

How To Get The Media Interested In You

Standing Out In the Crowd

Publicity Releases That Get Results

Get Your Articles Out Into the World!

When The Press Turns You Down

TRIPLE YOUR INCOME WITH PRODUCTS

Tips To Create Products

Gathering Material

Getting Published

What Can You Sell?

MARKETING TOOLS OF THE TRADE

Performing! Your Best Marketing Tool

Designing Marketing Tools

What Goes In Great Promotional Packages

Letterhead, Business Cards, and Postcards

Photos

DVD Brochures

Testimonials and Endorsements

Web Pages

BUSINESS, BALANCE, BRAVERY AND BOWING OUT

Business Schedules - Are You Available?

What To Do If You’re Already Booked

Phones and Clients

Balancing Your Career and Family

Procrastination and Organization

How Do You Keep From Giving Up?

Going Out With Applause

BONUS! CHECKLIST TO BE THE BEST PROFESSIONAL THEY EVER HIRED

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